Chapter 496
Chapter 496
The reason why Hou Jinming and his colleagues came so late is that it was not until this morning that he and you Youguang and Guan Jingzhe decided on the joint bidding of three stations.
This is mainly because joint bidding is very risky.
If you bid separately, as long as you bid successfully, the audience will only be able to watch you. In terms of risk, it's just an estimation of the value of the opening ceremony itself. However, joint bidding means that three TV stations will broadcast at the same time, so that the audience will have a choice. They may watch your station or the other two stations. There will be differences in choices, and everyone will pay the same money But the final benefits are certainly different. More may make a lot of money, but the less may lose money.
However, Jiangbei, Lingdong and Shannan TV stations are basically in the same camp in terms of ratings, so it is difficult to judge who will have higher ratings if they broadcast at the same time. Therefore, the share of capital contribution must be the same.
Finally, Hou Jinming and you Youguang were the main ones to make the cooperation work. Guan Jingzhe agreed that the opening ceremony of Zhongyu ecological farm, which was attended by four heavenly kings and 20 first-line stars, would certainly be very hot. As long as the bidding was successful, even if the three companies broadcast at the same time, the worst one would not lose money.
Of course, the more important reason is that the three TV stations are relatively poor, and there is no chance of success in bidding alone. Even if some of them eat meat and some of them drink soup, they are better than none. Moreover, they may be the one who eats meat. All three of them worked together in an attitude of my best luck.
The time soon arrived at two o'clock in the afternoon.
Liu Lang has arrived at Zhongyu headquarters from Mu's building, but he did not appear in the large conference room, which is presided over by Meng Han.
"Next, please send the tender documents to the front desk." After the bidding started, Meng Han, as the host, did not make any false speeches, and entered the formal bidding process directly.
The reason why bidding is adopted instead of auction is mainly in terms of broadcasting rights. It is not only a price that can determine the ownership, but also some other supporting conditions, including the broadcasting time, the length of advertising in the middle, whether there are other additional preferential conditions, and so on.
Obviously, auction is too arbitrary.
By means of bidding, additional conditions and prices can be considered together, because additional conditions are also a kind of competitiveness.
Just like contracting out a project, it is not the lowest quotation that can win the bid. The increasing hatred for wealth also involves various factors such as project quality standards.
As soon as Meng Han's voice dropped, the representatives of the TV stations immediately handed in the bidding documents to the front desk.
Before the bid deadline of 2:30, Meng Han received a total of 22 bids, which means that everyone wants to fight, and no TV station comes to play soy sauce.
The next step is singing the mark.
It is to open the bidding documents on the spot, read out the prices and important contents of the bidding documents on the spot for confirmation, so as to achieve fairness, fairness and openness. After singing the bid, Zhongyu tourism will evaluate the price and other conditions, select the winning TV station, and announce the bid winning result on the same day.
With a tender opened. The prices quoted by various TV stations have also surfaced, which is basically around 200 million, which has been a sky high price in China.
"The bidding document below is CCTV." When Meng Hannian got to the 13th tender, all the representatives were holding their breath, because in everyone's opinion, China Southern TV station is undoubtedly the most promising bid winner, after all, sang Jun AI's reputation is outside.
"Southern TV station, with a price of 290 million yuan, with additional conditions, Ms. Tang Jiani will be the host of the opening ceremony. In addition, for the next three months, the advertisement of Zhongyu tourism will be broadcast free of charge in five minutes of prime time every day..." After quoting the price, Meng Han read out a series of favorable conditions for Zhongyu tourism.
"Damn it, it's sang junai. This is a pen..." We don't have to listen to the additional preferential conditions at the back. Only a bid of 290 million yuan makes most people lose their morale.
Seeing other people's expressions, sang junai nodded with satisfaction, although it was nearly a third higher than that of other TV stations. In his opinion, it was definitely worth it.
As far as he is concerned, he must not do it. Since he wants to do it, he must make it. The same is true of competitive bidding. If you want to get the broadcasting right steadily, you must make a sincere offer of 290 million yuan. He believes that no domestic TV station has the liquidity of this scale except Nanshan TV station.
After all, the bidding for the opening ceremony of Zhongyu ecological farm was too urgent, and there was not enough preparation time for either party.
However, sang junai didn't see the front row Hou Jinming and other three station leaders looking at each other with a smile, showing the winner's posture.
Next, Meng Han read the bidding documents of four TV stations. There is no doubt that these four TV stations do not pose any threat to the southern TV station.
"What we are going to read out is the bidding document of Jiangbei TV station, Lingdong TV station and Shannan TV station When he came in just now, Hou Jinming only told Meng Han about the joint bidding of the three companies. Other representatives did not know about it at all. Many people stood up to Meng Han's words.Sangjunai was also stunned.
Then shaking his head, even if the three joint bidding, these three TV stations are at the bottom of the provincial TV station, how much courage can they have.
"The bid price of the three TV stations is 390 million..."
"Poof..."
Sang Jun AI, who sat firmly on the Diaoyutai, blew it up. Of course, everyone else except him did. As for the additional preferential conditions, no one heard of it.
Because even without any additional preferential terms, the 390 million will be enough to crush any competitor.
"This is going to be crazy!" Sangjunai's head was full of green tendons, but soon he calmed down and secretly thought about the 390 million yuan offer.
After thinking for a long time, he still felt that the 390 million yuan was too high. Even if the opening ceremony of the ecological farm had a strong lineup, it would be a limit for them to be in the early stage of the opening ceremony. Moreover, when the three companies jointly bid, their shares would be uneven. If only one home appliance TV station succeeded in bidding at this price and worked hard, considering the long-term effect, it would be possible to guarantee that Ben, but if the situation is not good, at least two of them should pay for it together. If the situation is not good, even three companies should compensate together.
"This is the result of the layman leading the expert!" To understand the key, sang Jun AI could not help but sniff at the three woodlouse TV stations. The three TV stations' leaders came to bid in person. Obviously, the three leaders were the leaders. The officials love to make decisions. The SAM Jun AI is too late to see the jokes of three TV stations.
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