Chapter 247 Support and Yang Mi's Ascension
Chapter 247 Support and Yang Mi's Ascension
After news of the Wenchuan earthquake spread, the entire country entered a state of grief and tension.
Entertainment activities across the country were suspended, and disaster relief news was broadcast on television 24 hours a day.
CCTV held a large-scale disaster relief gala, and the whole country's attention was focused on the disaster area.
The atmosphere in the office building of Chenxi Media was much heavier than usual.
Zhao Qi convened the heads of various departments in the conference room and conveyed Fu Yibai's instructions.
"What Mr. Fu means is to keep a low profile."
Zhao Qi looked around at everyone present.
"Regarding the company's donation, do not issue press releases, do not contact the media, and do not mention a single word about it on the official website or blog."
The same applies to individual donations from celebrities; the company will not tolerate anyone using this opportunity for self-promotion.
Lin Wei nodded: "I will notify each of the artists individually."
"I'll oversee the procurement of supplies."
Wang Peng opened his notebook.
"However, the whole country is currently supporting the disaster area, and some supplies may need to be transferred from other provinces."
"Any price is fine, but it has to be done as soon as possible."
Zhao Qi's tone left no room for negotiation.
"These are the things that the disaster area needs most right now."
"clear."
For the next week, the purchasing team at Morning Light Media worked almost around the clock.
Trucks carrying bottled water, instant noodles, biscuits, and milk powder were loaded onto trucks and set off from warehouses in Beijing, Tianjin, and Shijiazhuang, heading southwest along the Beijing-Kunming Expressway.
The first shipment of supplies arrived in Chengdu in the early hours of May 15. After being received by the local civil affairs department, it was transferred to severely affected areas such as Dujiangyan, Mianzhu, and Beichuan on the same day.
The second batch of supplies arrived on May 17, and the third batch on May 19...
By the end of May, Chenxi Media had donated supplies worth 100 million yuan to the disaster area.
Meanwhile, individual donations from artists under Chenxi Group have been successively sent to the disaster area through channels such as the China Red Cross Foundation and the China Charity Federation.
Fan Binbin donated five million, Hu Jing five million, Tang Yan five million, Qin Lan one million, Wang Ou one million, Zeng Li one million, Yang Mi five hundred thousand...
The amount wasn't large, but everyone did their best within their means.
No one posted donation receipts on their blogs, and no one brought it up in interviews.
It wasn't until May 22, when the Ministry of Civil Affairs began publishing detailed lists of donations for the Wenchuan earthquake on its official website, that Chenxi Media's name appeared on the list.
Some netizens who follow the entertainment industry only then noticed that Chenxi had donated 100 million yuan worth of supplies.
"Chenxi is awesome! Director Fu is awesome!"
"One hundred million! That's more than many large corporations donate."
"Moreover, they didn't publicize it at all. If the Ministry of Civil Affairs hadn't released the list, we wouldn't have known."
"Doing things discreetly is what truly makes a socially responsible company."
"Well done, Director Fu! Well done, Chenxi!"
There weren't many comments because everyone's attention was focused on the disaster area at the time.
But every comment was sincere and heartfelt.
June, Los Angeles.
As the weather gets warmer, the palm trees in Beverly Hills cast long, thin shadows under the blazing sun.
Scarlett returned from Atlanta at the end of May, looking much tanned, but in great spirits.
The promotion for "Black Widow" started in early June. She was busy running around every day, shooting magazines, and appearing on TV shows. But she would go home every night. Sometimes, when Fu Yibai was already asleep, she would quietly climb into bed and hug him from behind.
"Black Widow" is set to release on June 20th, during the North American summer movie season.
The trailer has been released for two months, and the market response has been very positive.
Scarlett Johansson's action scenes were included in the trailer, and every frame was clean and crisp, making viewers' adrenaline surge.
Margaret conducted three internal screenings, and the audience ratings were all A- or higher.
"Boss, this time it should be a hit."
Margaret said this while giving her report, a smile she couldn't suppress playing on her lips.
Don't be too happy yet.
Fu Yibai leaned back in his chair. "Anything can happen before the film is released."
"clear."
Monday, August 2008, 6.
The Witch was released simultaneously in mainland China and Hong Kong.
The box office grossed 2200 million on its opening day.
This number doesn't seem particularly impressive compared to the billion-dollar phenomenon of "Gravity".
However, industry insiders know that this film did not have a high production cost, and its opening performance during the summer season is already phenomenal.
As long as its reputation doesn't collapse, it will become another hit product.
After a batch of movie reviews came out, everyone knew that this movie had become another flop.
Because the online reviews are all unanimously positive.
"The Witch is not a sci-fi epic like Gravity that requires you to look up to it; it is a pure, exhilarating action movie."
Yang Mi delivered her best performance to date, with clean and crisp action scenes and a fierce look in her eyes.
"Fu Yibai has once again proven one thing: he is a genius director."
He's not just good at making art films and special effects blockbusters; he's equally adept at genre films.
The audience's reaction was more direct.
"Yang Mi is so cool! That fight scene at the end gave me goosebumps!"
"The 'blood is free' series, but it's really enjoyable to watch."
"Director Fu really knows how to film women; Yang Mi is practically a completely different person in this movie."
Word-of-mouth continued to grow, and the box office exceeded 1.2 million yuan in its first week.
Yang Mi's popularity exploded after this movie.
Her blog followers grew from one million to three million, and each post received more than five figures in reposts and comments.
Invitations and offers came in like snowflakes—variety shows, magazines, endorsements—my schedule was booked until the end of the year.
Taking advantage of this popularity, Hunan TV broadcast "Palace," starring Yang Mi, during prime time.
Yang Mi's career has reached an unprecedented peak.
She travels between major cities every day, giving interviews, recording programs, and attending brand events, keeping herself extremely busy, but her eyes always shine with light.
This radiance is the joy of dreams becoming reality, and also the anticipation of infinite possibilities for the future.
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